I/
TARTARE™
Your brand, raw.
Total · Net of VAT
€25.000
Non-negotiable
The Argument
Name. Claim. Position. The things your brand says before it has a logo, a website, or an opinion about serif fonts.
Names are found, not made. We charge for knowing where to look. Tartare is the rarest cut — pure linguistic protein. No styling. No softening. The first 10% of your brand, served on cold porcelain.
Spec Sheet
What sits on the plate.

01Brand Naming
02Strategic Claim / Payoff
03One-Line Positioning
04Category Reframe
05Brand Angle™
- Price
- €25.000
- Duration
- 10 working days
- Revisions
- None
- Format
- Once
Who it's for
- +Founders before the deck.
- +Operators stuck on their fifth name workshop.
- +Brands that need clarity, not consensus.
Who it's not
- —Anyone whose naming process involves a survey.
- —Committees of six.
- —People who 'just want options'.
"Tartare is served once. We don't fix it. We don't reheat it."
All commissions begin with a 50% deposit on signature. The price goes up Monday.
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